Cafe Social

A LAUNCHING CAMPAIGN FOR A BBQ DREAMLAND!

Celebrating the arrival of the new Café social dishes, we conducted a creative food styling and mouthwatering photoshoot that captured the taste of fresh urban cuisine.

A callout to all Foodies.

Believing that Café Social’s fine diners were the ultimate judge, anticipating foodies were invited for a tasting session, after participating online and sharing their testimonies and love for the brand, driving traffic to the website and increasing engagement on the different social platforms.

Controversy done right.

A video series was parallelly shot, staring a local Jordanian talent, who humorously attempted to challenge the stereotypical eating habits of the local community, which resulted in a controversial and powerful response both online and offline that ingeniously put the brand under the spotlight and increased its sales.

Results

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