Not all heroes wear capes.
This campaign came with the aim of giving back to the society by shedding the light on local figures that played positive roles in their communities.
Paying it forward.
Stories and testimonies were collected from the people, nominating figures they wanted to honor and put under the spotlight, celebrating their journeys of benevolence.
Thank you, you’ve made all the difference.
People’s positive reactions to this campaign, the huge exposure it got on the different online platforms, and the high levels of audience engagement reflected everyone’s desire to pay gratitude and bring these unknown soldiers to the front lines of their communities, right where they belong.