RETRO THEMED CAMPAIGN
Capitalizing on the brand’s distinctive vintage theme, we brought the retro characters back to life together with a sense of nostalgia and reminiscence for the good old days. The aim was to promote the brand’s signature dishes and increase its sales.
The challenge was to describe signature dishes by quoting key characters from old movies, songs and plays and choosing the most relevant video. This experience took users on a journey back in time, reminding them of classic oldies but goldies.