Jotun

A personality game for kids designed to find the color that most fits their character.

See what we did

The task at hand was to launch a new collection specified for playroom decor. With the collaboration of a personality psychologist and our knowledge of color psychology, we were able to come up with an interactive game for children to identify with the color that most fits their personality. Each result showcased Jotun’s products in a beautifully decorated room targeted toward parent selection.

Our part

CMS/CXM

CX Strategy

UX + Content Strategy

UX Design

Visual Design

Strategy

User Experience

Creative

Technology

Social Media

Personalization

Once done with the quiz, a smart algorithm generates color choices from Jotun’s palette that best fits the child’s answers, showing the brand’s wide collection and facilitating buyer decision.

Social media activation

We created posts to promote the game, launched a campaign, and engaged with prospects to drive more traffic.

Designed for mobile

Creating a seamless experience between devices is essential.

A responsive design was developed for the use of every customer.

Delivering impactful results for the world’s No. 1 paint brand.

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