Take me out for a spin.
With the launch of the New C-Class, Mercedes-Benz wanted to reach out to a wider and younger audience, by giving them the chance to take the new majestic car out for a spin.
A weekend with C-Class.
Teaming up with the Mercedes-Benz regional offices in Dubai, a new state of the art application was developed, offering an online platform for different users to share their exceptional experiences on, and get a chance to spend the weekend with the new shiny C-Class.
The hype caught on in the Mercedes offices in the region, such as Bahrain, Saudi Arabia, and Jordan and was used in the local markets to give excited fans the chance to enjoy the company of the new car. Mastering the art of responsive designs, the application was socially integrated and had remarkable outreach on the different social media platforms.