PINKO

A blend of Instagram stories and influencer campaigns for a brand launch.

See what we did

A blend of instagram stories,

influancer campaign &

in-store activities

Pinko is an Italian clothing brand formed to cater to the needs of a modern-day-fashion-forward woman.

A plan was put in action for the brand’s new store, a mix of marketing services to drive brand awareness, online engagement, and in-store sales.

We developed digital campaigns leveraging Instagram, influencers, and paid media to reach the largest possible target audience.

Our part

CMS/CXM

CX Strategy

UX + Content Strategy

UX Design

Visual Design

Strategy

User Experience

Creative

Technology

Social Media

A cohesive experience

We launched a teaser campaign to get closer to the audience with content and stories that reflect the brand’s voice and tone, using images, videos, and interactive animations.

Campaigns management

Pinko is a brand with a specific audience base that had to be meticulously targeted. Using typical targeting techniques will produce little results if any, and so we used our very own database to properly reach and develop our target audience.

Impact

+133,360

Engagement

+480,000

Reach

+656,954

Impressions

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