The art of the selfies.
Designed at a time when the selfie-frenzy was taking over all the social platforms, the Royal Canin application invited all pet lovers to do what they enjoyed the most: take a selfie with their precious home animals.
Empowering social sharing with responsive design
This application brought together all animals lovers to one platform, on which they competed for the highest votes that would not only grant them a year’s supply of pet food, but also allow their pet to walk away with the title of the cutest pet out there.
In Royal Canin we trust.
The campaign had a successful turnover with a high level of audience engagement and outreach, which further strengthened consumers trust in the brand and its top quality products.